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Feb
10th

Wed

The Buzz is out :: Zengestrom

Anybody remember Jaiku? It was purchased by Google a couple of years ago and became the foundation of Buzz, Google’s entry into the real-time conversation space.

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Feb
9th

Tue

Then, after about an hour of great conversation, something really cool happened. Arlene Wszalek (@Wzzy), who manages Tears for Fears co-founder @CurtSmith was participating, and many people were asking for success stories of how social media has helped artists connect with fans. So Arlene got in touch with Curt, and he joined #blogchat and spent about 30 minutes answering our questions! Please go check out all of his responses as it was truly fascinating to hear how Curt is using social media to connect with his fans, and also WHY he wants to connect with them.

— #blogchat 2-8 recap: Music Marketing via social media! - The Viral Garden

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Feb
8th

Mon

According to a recent survey by Nielsen, this social media-powered campaign has already paid off in terms of increased media coverage for the soft-drink maker: The survey shows that Pepsi accounted for more than 21 per cent of the media coverage and online buzz around Super Bowl advertising — about 10 times as much as Coca-Cola. And the icing on the cake: The $20 million Pepsi is spending on its crowdsourcing project is about $10 million less than it usually spends on Super Bowl ads.

— Pepsi Has Already Won By Avoiding the Super Bowl – GigaOM

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Foursquare Plots Its Business Model

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Feb
5th

Fri

From a broad strategy point of view, there’s a huge potential with the ability to connect people to promotional experiences,” said Bonin Bough, PepsiCo’s global director of digital and social media. “We know where people are and can talk to them from a geo-located perspective — that’s a huge opportunity.

— Digital: Foursquare Mulls Revenue Model for Brands - Advertising Age - Digital

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By 2013, mobile phones will replace PCs as the most common device for Web access.

— MediaPost Publications Top Information Technology Predictions 02/05/2010

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Feb
1st

Mon

The VAST MAJORITY of journalists now turn to Social Media for story ideas. Part of the PR pro’s new job in this era is to create, seed and cultivate content about clients in the socialstreams.

— Todd Defren, PR Squared: Trail of Breadcrumbs

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Jan
31st

Sun

Foursquare Teams With Bravo TV - NYTimes.com

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One of the most mind-blowing stats about the Web came out in July of 2009 when it was reported that there are more grandparents than high school students on Facebook.

— Baby Boomers Love Facebook (And All Of The Other Online Goodness) | Six Pixels of Separation - By Mitch Joel at Twist Image

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Jan
29th

Fri

New clients want a piece of that social media pie, but as a consultant or agency it’s up to you make them take a step back, show them that it’s just another spoke on the marketing wheel and temper their expectations into realistic and achievable benchmarks with results.

— Social Media Marketing is Hard Work

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Jan
28th

Thu

What if I could buy content that I wanted to watch or listen to on a USB stick and simply plug it into my computer?

— Influential Marketing Blog: The Undiscovered Marketing Potential Of A USB Stick

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I realize it’s a hassle to monitor your brand across all of these places. It takes time. Time you probably don’t have. But you know how municipal police forces crush graffiti problems? They paint over it immediately, wherever it occurs. It’s a lesson that applies equally in social media.

The days of “if we answer back, it just gives them credence” are over. Take off the blinders, remove the earplugs, and defend yourself.

— Take Off the Social Media Blindfold | Convince & Convert

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Jan
27th

Wed

The research also found that over half of respondents (51 percent) are placing a ‘fair’ or ‘significant’ amount of effort on moving from a campaign-centric direct marketing model towards multichannel customer engagement – in fact only 7 percent make no effort at all.

— Study Finds Marketers Embracing Social Media Marketing In A Big Way

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Jan
26th

Tue

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web.

— Social Business: The New Black - Dave Evans on ClickZ

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Tweeting Under False Circumstances: Social Media Ethical Dilemmas

Thoughtful post by Todd Defren, first in a series of posts about ethical dilemmas in social media.

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