Producing content and lobbing it over the firewall to an “audience” will only confuse communities. Therefore, we are obligated to build pipelines that carry strategic communications, each with calculated intents, targets and outcomes.
Brian Solis, writing for Mashable: Why Brands are Becoming Media
Brian discusses the differences between earned, paid and owned media. Excellent analysis with graphical breakdown and explanation of the benefits and challenges of each type of media.