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Shannon Paul: An Open Letter to Companies on Facebook

Sun, 13 Dec 2009 21:44:52 -0600

Shannon Paul: An Open Letter to Companies on Facebook:

Adding your page to my profile is more akin to me wearing your logo on my sweatshirt or handbag than it is indicative of a conversation I am willing to have. Please don’t feel free to “engage” me with your news or press releases.

Seth's Blog: Is it too late to catch up?

Thu, 03 Dec 2009 11:37:40 -0600

Seth's Blog: Is it too late to catch up?

5 Big Changes to Watch in Facebook’s Upcoming Redesign [Screenshots]

Tue, 01 Dec 2009 13:50:19 -0600

5 Big Changes to Watch in Facebook’s Upcoming Redesign [Screenshots]

Techipedia: How to Create the Perfect Facebook Fan Page

Tue, 01 Dec 2009 13:46:30 -0600

Techipedia: How to Create the Perfect Facebook Fan Page

"You see, Twitter isn’t just another form of social media, it’s a new way of..."

Tue, 17 Nov 2009 14:53:35 -0600

“

You see, Twitter isn’t just another form of social media, it’s a new way of communicating. Kind of like texting, but public. Kind of like blogging, but easier. Kind of like talking on the telephone, but more efficient.

People have wondered what’s Twitter’s ROI, and Shel’s response (and now mine) is, “What’s the ROI of putting on your pants?” At some point, back in the 1920s, someone was probably asking, “What’s the ROI of this new-fangled thing called a ‘telephone?’” And, somewhere along the line, they stopped asking. If you have been asking about the ROI of Twitter, then read Twitterville. And you’ll stop asking.

”

- Twitterville rewview: The Measurement Standard, KDPaine & Partners’ Newsletter of Public Relations Measurement

"These days, there’s this notion that if you have a lot of great content on your site, you can sit..."

Sun, 15 Nov 2009 20:05:20 -0600

“These days, there’s this notion that if you have a lot of great content on your site, you can sit back and let the content work for you. Great content is a great start, but content marketing is still about relationships.”

- Shannon Paul, guest post on PR Squared: 4 Ways to Build Relationships with Web Content

"In May of 2008, the median age for Facebook was 26. Today, it’s 33, a good seven years older...."

Thu, 05 Nov 2009 19:27:17 -0600

“In May of 2008, the median age for Facebook was 26. Today, it’s 33, a good seven years older. That’s an interesting turn of events for a site once built for the exclusive use of college students. So where are today’s college students hanging out now? Well, to some extent, they’re still on Facebook, despite having to share the space with moms, dads, grandparents, and bosses. Surprisingly though, they’re also headed to another network you may have heard of: Twitter.”

- Sarah Perez on Read, Write, Web: As Facebook Ages, Gen Y Turns to Twitter

"All you read about is how females are dominating the online world: they dominate social networking..."

Thu, 05 Nov 2009 16:38:56 -0600

“All you read about is how females are dominating the online world: they dominate social networking sites, are seen by marketers as carrying the largest share of online influence, and they make up a rapidly-increasing share of the market for video games. Forum One’s 2008 study of this same subject found that 55% of community manager positions were held by women. While that number decreased slightly this year (52% of the respondents were women), 52% is still a majority . Why, then, the substantial disparity in incomes between male and female community managers? And why the widening gap (women make 87% of what men make, according to the 2009 survey, while last year that figure was 91%)? It’s bad enough that female social media speakers are being ignored; now you’re telling me that even though women are often considered to be better suited to online community management, they’re making way less than men at it?”

- Social Media Salary Report: Ladies, It’s Not Pretty

"More than 1,400 organizations around the world, including large enterprises, educational..."

Thu, 05 Nov 2009 03:56:24 -0600

“More than 1,400 organizations around the world, including large enterprises, educational institutions, government agencies and the US Military, currently use Second Life to hold meetings, conduct training and prototype new technologies more efficiently and cost effectively. For example, IBM held a conference in Second Life that it estimated was executed at one-fifth the cost of a physical event, saving the company more than $320,000. Additionally, military organizations and defense contractors such as Northrop Grumman have significantly reduced R&D costs by moving design and simulation efforts to Second Life.”

- Linden Lab Adds Behind-the-Firewall Product and Apps Marketplace to Second Life Enterprise Offering

"Email is the digital glue of the social web.” (Greg Cangialosi of Blue Sky Factory at Marketing..."

Wed, 28 Oct 2009 14:04:35 -0500

““Email is the digital glue of the social web.” (Greg Cangialosi of Blue Sky Factory at Marketing Profs Digital Mixer)”

- Westergaard Advertising » Mixed Up in a Good Way

Privacy is dead, and social media hold the smoking gun

Wed, 28 Oct 2009 13:49:39 -0500

Privacy is dead, and social media hold the smoking gun:

We’re living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before.

Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make.

Twitter, Facebook, Flickr, Foursquare, Fitbit and the SenseCam give us a simple choice: participate or fade into a lonely obscurity.

Report: Nine Scientifically Proven Ways to Get Retweeted on Twitter | Fast Company

Tue, 27 Oct 2009 17:08:53 -0500

Report: Nine Scientifically Proven Ways to Get Retweeted on Twitter | Fast Company:

here

"What’s unclear is where social networking goes from here. Experts at Wharton say there’s..."

Tue, 27 Oct 2009 12:28:53 -0500

“What’s unclear is where social networking goes from here. Experts at Wharton say there’s still a lot of growth left in the sector, but a round of consolidation, reinvention and restructuring is likely in the not-too-distant future.”

- Early Tremors: Is It Time for Another Social Network Shakeout? - Knowledge@Wharton

"Facebook doesn’t break out figures for small businesses but says it has 1.4 million business..."

Tue, 27 Oct 2009 12:21:32 -0500

“Facebook doesn’t break out figures for small businesses but says it has 1.4 million business “pages,” with an average of 100 fans per page. Facebook Chief Operating Officer Sheryl Sandberg said in a speech in New York last month that every day, 10 million people become fans of pages.”

- Facebook becoming big friend of small businesses — latimes.com

"While social media can provide additional channels to network and help grow a business, many small..."

Tue, 27 Oct 2009 12:18:01 -0500

““While social media can provide additional channels to network and help grow a business, many small businesses may not have the manpower or the time required take advantage of them.””

- Does Social Media Work for Small Biz? - eMarketer

Opportunity knocks with Google Sidewiki — NevilleHobson.com

Sun, 25 Oct 2009 23:46:23 -0500

Opportunity knocks with Google Sidewiki — NevilleHobson.com

"It’s been several weeks since we assembled more than 19,000 sales people virtually for Cisco’s..."

Sat, 24 Oct 2009 22:41:19 -0500

“It’s been several weeks since we assembled more than 19,000 sales people virtually for Cisco’s annual sales meeting. Cisco broke new ground for the sheer size of this virtual event, as well as the creative combination of technologies that included TelePresence, WebEx, IPTV and a very engaging Alternate Reality Game (ARG) called “The Threshold”. ”

- Gaming and Virtual Reality at Cisco’s Annual Sales Meeting - The Platform

19% of U.S. Internet Users Tweet

Thu, 22 Oct 2009 15:34:18 -0500

19% of U.S. Internet Users Tweet

"In a 24-hour period of time starting Friday, October 16th at 9 am (PDT) and lasting until Saturday,..."

Fri, 16 Oct 2009 07:57:21 -0500

“In a 24-hour period of time starting Friday, October 16th at 9 am (PDT) and lasting until Saturday, October 17th at 9am (PDT) people all over the internet stratosphere will be asked to send tweets and Facebook status updates and to blog using #BeatCancer in their posts. Ebay/Paypal and MillerCoors Brewing Company will donate a penny ($0.01)* for every Twitter message, Facebook update or blog post that includes the phrase #BeatCancer. All money will be donated to non-profit cancer organizations.”

- Join Us to #BeatCancer with Social Media

"We are creating a new generation of digital extroverts who gain confidence in online interaction..."

Mon, 12 Oct 2009 21:57:00 -0500

“We are creating a new generation of digital extroverts who gain confidence in online interaction reinforced by every new update, follower, retweet, public @ (acknowledgment), and linkback. I then suggested that this may actually have a positive impact on society as, we then carry this new found courage back into the real world, supported by our invisible army of supporters who define our social graph. I call this, until I can come up with something better, the “Verizon Network” theory.”

- The Psychology of Twitter with Dr. Drew and Brian Solis | PR 2.0